Employment Brand Strategy + Employer Value Proposition Development
We Partner With Small and Medium Businesses to Transform Employment Brand Vision Into Reality
At Mosaic BizOps, we recognize the distinctive challenges that small and medium businesses (SMBs) encounter when it comes to attracting and retaining the right employees. Whether you need assistance in building the early foundations of an employment brand strategy or wish to launch a comprehensive initiative complete with management training, interview templates, marketing assets and ongoing guidance on reputation management—we have you covered!
If you're planning a notable pivot in your hiring process, hoping to level up your talent management activities, or wishing for better outcomes from your talent acquisition efforts, we’re here to guide you. Together, we’ll customize consulting projects to meet your mission-aligned objectives, maximize value and ROI, and deliver impact on time—so that your employment brand vision becomes reality…piece by piece.
Customized Employer Brand Consulting for SMBs
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Employment Brand Excellence
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Employer Value Propositions (EVP)
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Employer Branding Assets
“Jess is such a joy to work with and is truly one of those rare people that can project manage across teams, dive deep into the execution of details, and strategize to bring a vision to life, all with integrity and humor.”
— Merillat Flowers, Senior Vice President, Engagement at TechPoint
Merillat and Jessica worked together at TechPoint.
In today's dynamic business environment, change is not just inevitable; it's a competitive advantage. Yet, making sure an employment brand remains relevant and effective is a significant challenge for organizations, especially SMBs that don’t necessarily have “name brand” recognition. At Mosaic BizOps, we understand the critical role that a strong employment brand plays in the attraction and retention of your most critical asset — your employees.
Employment Brand Excellence
The Push and Pull of Shaping Your Employment Brand
An effective employment brand celebrates the strengths, opportunities and benefits offered by an employer…but it also unapologetically sets expectations about the challenges that may face employees. The process of shaping a positive employment brand and forming the key pillars of an employer value proposition (EVP) can be met with some internal resistance and uncertainty, as well as cause disruption among some employees. SMBs often lack the dedicated resources and expertise needed to navigate these complexities seamlessly. Common challenges include:
Resistance to Change
Employees may be hesitant to embrace new processes or systems, causing project delays and decreased morale.
Communication Gaps
Effective communication is essential during change initiatives related to employee experience, but SMBs may struggle to convey the vision and reasons behind the changes without additional support.
Lack of Employer Brand Expertise
SMBs might not have in-house experts to lead and manage employment branding initiatives, leaving them vulnerable to costly mistakes or lengthy projects with poor outcomes.
Our Approach to Employment Brand Development
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Align Process With Vision
Ensure that every member of your organization understands the vision behind the change and how it benefits them and the company.
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Mitigate Resistance
Identify potential roadblocks and resistance points, developing strategies to mitigate them.
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Clear Communication
Establish effective communication channels, so your team is well-informed at every stage of the employment brand development process.
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Sustain Positive Change
Help you embed the employment brand and employer value proposition framework into your company's processes, ensuring long-term success.
Introducing change into your employment brand strategy is not just about adapting to attract and retain employees; it's about thriving and making the employee experience a key focal point. With employer brand consulting, your small or medium business can turn employee hiring and retention challenges into opportunities. Experience smoother transitions, a more qualified applicant pipeline, happier teams, and a more agile organization. Together, we'll make your specific and refined employment brand your competitive edge.
Realizing a Focused Employment Brand’s Potential
Unlocking Your Employer Value Proposition Framework
A good framework—with pillars that are candid and unique to your business—is a driving force behind any successful employer value proposition (EVP). However, effectively uncovering and optimizing your EVP, from the hiring process to employee onboarding to benefit offerings, can be a daunting task without the right expertise and employment brand strategy.
The Importance of Employer Value Propositions (EVPs)
An employer value proposition is more than just a catchy talent-related tagline or mission statement with predictable one-word pillars. An effective EVP is built on a framework that accounts for a spectrum of activities, including your job candidates’ and/or employees’ experiences with your talent acquisition, onboarding, development, total rewards, and retention efforts. SMBs often face specific talent-related challenges and need a partner that is well-versed in navigating clients through EVP framework development:
Talent Acquisition
Competing for top-tier talent against larger corporations can be daunting, leading to missed opportunities. Are your recruiters and hiring managers using a consistent playbook?
Hiring Process
Ensuring your hiring process is efficient, inclusive, and capable of attracting the right candidates is crucial. Are you spending too much time parsing through a pipeline of applicants who don’t qualify?
Employee Onboarding
Creating a seamless onboarding experience sets the tone for employee success and retention. Do your new employees still feel like they fit in after their first 90 days?
Total Rewards
Ensuring the right mix of compensation, benefits and perks requires continuous evaluation. Are you conveying the value of your total rewards and how they align with the investment your employees make in your business?
Succession Planning
Ensuring the continuity of leadership and key roles within your organization is essential for long-term stability. Are you identifying and bridging skills gaps to meet future workforce demands?
Your talent is a treasure trove of potential waiting to be harnessed. From optimizing your hiring process to designing a seamless employee onboarding experience, Mosaic BizOps employment brand consulting empowers your team to excel, adapt, grow and deliver on your brand promise. Leverage our expertise to refine your employment brand strategy to align to your workforce needs. Success begins with a framework that conveys clarity of purpose for your people. Together, we'll unlock their full potential.
Unlock the Potential Within
Employer Branding Assets
In today's age of ongoing business transformation, establishing an approachable yet pervasive and consistent employment brand is paramount to the success of your talent management efforts. At Mosaic BizOps, we understand the pivotal role that marketing and communication strategy plays in employment brand visibility, talent acquisition, and employee engagement.
Employment Brand Asset Development Challenges for SMBs
An employment brand strategy and related EVP framework requires a wide spectrum of activities and tactics to maintain, from career site SEO and job candidate recruitment marketing to social media campaigns and marketing automation. In the competitive online landscape, SMBs often encounter challenges with consistently delivering on their employment brand such as:
Online Competition
Standing out in a crowded digital marketplace can be daunting, especially when competing for talent against larger corporations.
Algorithm Changes
Navigating the ever-evolving algorithms of search engines and social platforms is a constant challenge.
Strategy Optimization
Crafting and optimizing digital marketing strategies requires expertise and constant adaptation.
Our Approach to Employment Brand Marketing
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Digital Strategy
Develop comprehensive digital marketing strategies that align with your employment brand and overall business goals.
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Online Presence
Enhance your online visibility through career site search engine optimization (SEO), content marketing, and strategic web development.
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Campaign Optimization
Design and execute high-impact digital campaigns that engage your target audience and drive results.
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Analytics and Insights
Ue data-driven insights to refine strategies and maximize the return on your investment.
The digital realm is a dynamic arena where opportunities abound for those who can harness its power. With employment brand and recruitment marketing consulting from Mosaic BizOps, you'll gain a competitive edge, achieve project success, and elevate your employment brand's online presence. Leverage our expertise to navigate the digital landscape effectively and make your organization stand out in a crowded world of competing employers. Success begins with a strong digital footprint, and together, we'll achieve digital excellence.
Excel in the Digital Landscape
We are committed to helping you navigate the complexities of employment brand strategy. Whether you're developing an employer value proposition framework for the first time, or looking to revitalize an existing EVP, our integrated approach and hybrid expertise in talent management and digital marketing is your competitive advantage.
Contact Mosaic BizOps today to learn how consulting for employment brand strategy can be tailored to your unique needs. Let's turn your vision into reality together.